Overview
Glowmode is a B2B skincare app that solves the skincare industry's biggest problem, client non-adherence to skincare therapies. By helping clients build consistent routine habits and receive ongoing post-sales support, it keeps clients motivated and stays on track with their beauty progress.
The app integrates all key client touchpoints from beauty clinics into one seamless experience - beauty program tracking, personalized skincare routines, direct esthetician-client communication, clinic visit notes, and more. For businesses, it drives success by building client trusts, real-time progress tracking, and staying informed of client needs.
Role & Responsibilities
As the Founding Product Designer, I partnered directly with the CEO to translate strategic vision into a user-centered digital product. My contributions included:User Research & Journey Mapping: Identified and analyzed client and clinic needs, then mapped user flows to uncover friction points and opportunities.
- User Research & Journey Mapping: Identified and analyzed client and clinic needs, then mapped user flows to uncover friction points and opportunities.
- App Structure & Prototyping: Defined the app’s information architecture and produced low-fidelity wireframes, evolving them through multiple iterations.
- High-Fidelity Design & Usability Testing: Refined prototypes with a focus on usability, clear call to action, and aesthetic appeal, iterating designs through multiple rounds of testing and feedback cycles.
Tools & Methods
Methods: User Interviews & Surveys, Competitive Analysis, Stakeholder Interviews, User Journey Mapping
Tools: Figma, Illustrator, Survey Tools
The Problem
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User Interview & Surveys
User Persona
User Journey Mapping
This is an overview of skincare users’ life in the journey for trying new skincare routine for their existing skin problems. The user scenario helps identity the needs of skincare users and what are strongest pain points we can improve upon.
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Solution Ideation
A digital platform and system that gives transparency to skincare programs and provides direct access to the ethetician and skincare resource, leading people to develop a consistent habit of using their skincare products.
Curated programs, timed, sequenced content, and progress tracking.
Professionals who answer questions, design routines, and guide the skincare programs.
Abundant wellness and skincare resources that cover frequently asked topics.
Showing progress during the skincare programs that keep user motitaved.
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Low Fidelity Prototype & User Testing
Homepage
I tried to enrich the App using experience by designing progress scores and adding calendar and notes, but our user testing later showed that they do not need these.
Product Details
Instead of presenting information linearly into a long page, I grouped information into sections and added fun interaction to minimize the page's reading time.
